Superior Motorcycles has rich history of servicing BMW Motorcycles.
Superior Motorcycle changed ownership and after a name change, they required a re-design of their website and their connections across their web presence to Facebook and newsletters.
Using our approach to developing your web presence we planned and built the foundation website to base all their online activities. From there we implemented connections to associated Social Networks and Email Services.
To assist in continuity of services and the strong reputation of the previous owner, we ensured that his legacy was reflected in site along with the fact he is in close contact with the new owners.
We researched other sites to see what was happening. Focusing on the new service offerings, we built the site to highlight those services, in particular focused packages of service.
We focused on the key elements of the business and skills offered by Superior Motorcycles.
Focusing on keywords and services provided the content was structured to match the service offering.
We ensured that photographs were relevant and unique to the business.
We positioned the phone number prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Superior Motorcycles services effectively, showcase their service offering and build trust.
The overall website design was modern, focusing on geographical elements relative to Motorcycling.
Within 4 months of going live, they were top of their key search term in the organic search in Google. Since going live there has been an increase in searches, enquires that has translated into more service sales.
Without any additional marketing, Superior Motorcycles has been able to get a consistent and growing customer base through the calls received via the website ranking highly in Google search.
A web presence reaching out to their current and future customers!