Your Web Presence

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VertiGal Aerial Fitness

The Assignment

VertiGal Aerial Fitness is a gymnasium providing training for people to learn pole dancing, silks and Lyra. Aerial Fitness is a growing sport having its beginnings gymnastics and pole dancing.

Aerial Fitness appeals to people wanting to build their confidence and develop their core strength. VertiGal already in the sport looking at improving their skills, new people looking for a challenge, groups wanting to explore and try rock climbing.

In 2017 they required that the website be updated to allow for easier use on mobile devices and a site that could be updated by their staff.

The site required a re-design and a presentation layer design that was clean and not distracting to the users of the site.

The new site had to:

  1. Reflect the current activities of VertiGal
  2. Appeal to wide audience of people to attract them to the sport
  3. Cater for existing classes and teams with the information they required for their activities.

Our Approach

We worked by prototyping the site to the client and developing functionality required for the site.

Our approach for this assignment was to:

  • To capture the essence of their business requirements and desired look and feel for their web presence,
  • Design an attractive site with appeal and build the system,
  • Provide on-going support for sustainment and growth of their online presence for their business growth.

The Design

The key elements of the design for the aerial fitness site were to provide a look and feel that offered appeal of grace and provide functionality to incorporate timetables and integration of their booking system.

With the majority of site visitors accessing the site using mobile devices, it was important to see that it was a fun sporting activity and they could engage in it easily. The home page has key information available to help people find contact details, locations, and links to classes. Further information can be found by drilling down the menus or linking through from the homepage to specific pages.

To give site visitors a feel for the environment, we included an Instagram feed to site visitors so they can see some of the activities that occur and feel safe about trying aerial fitness.

The Result

The website is growing and allowing people to connect with VertiGal.

Visit VertiGal

 

Image of the VertiGal Aerial Fitness Website

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Canberra Indoor Rock Climbing

The Assignment

Canberra Indoor Rock Climbing is the leading indoor rock climbing centre in Canberra, with two locations at Hume and Mitchell.

Indoor rock climbing appeals to people already in the sport looking at improving their skills, new people looking for a challenge, groups wanting to explore and try rock climbing.

In 2017 they required that their website is updated to allow for easier use on mobile devices and a site that could be updated by their staff.

The site required a re-design and a presentation layer design that was clean and not distracting to the users of the site.

The new site is required to:

  1. Reflect the current activities of Canberra Indoor Rock Climbing,
  2. Appeal to wide audience of people on the periphery of trying rock climbing,
  3. Cater for training teams and information they required for their activities.

Our Approach

We worked by prototyping the site to the client and developing functionality required for the site.

Our approach for this assignment was to:

  • To capture the essence of their business requirements and desired look and feel for their web presence,
  • Design and build the system,
  • Provide on-going support for sustainment and growth of their online presence for their business growth.

The Design

The key elements for the design were to have the top 4 activities available early in the site as it loaded for people to access.

With the majority of site visitors accessing the site using mobile devices, it was important to have key information available to help people find contact details, locations and opening times on the home page. Further information can be found by drilling down the menus or linking through from the homepage to specific pages.

To give site visitors a feel for the environment, we included an Instagram feed to site visitors can see some of the activities that occur and feel safe about trying indoor rock climbing.

The Result

The website is growing and allowing people to connect with Canberra Indoor Rock Climbing.

Visit Canberra Indoor Rock Climbing Online here

Image of the Canberra Indoor Rock Climbing Website

 

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Simply Bathrooms and Renovations

The Assignment

Simply Bathrooms and Renovations are a team of experienced professional tradespeople who create and renovate, new and existing bathroom settings for customers.

As the business was launched in July 2017, Robbie, the owner required a website to profile their services and quality of work.

They required a site that provides for them:

  • A web presence of the business online,
  • An appeal to future customer,
  • A tool for people to contact them in relation to enquiries

Our Approach

The site had to reflect the quality and standard of their work and over time incorporate testimonials for successfully completed works.

Our approach for this assignment was to:

  • To capture the essence of their business and desired look and feel for their web presence,
  • Provide tools and a process chart to for clients to understand their delivery process,
  • Design and build the system,
  • Provide on-going support for sustainment and growth of the online presence for their business.

The Design

As most people do their initial research on a mobile device, it was important to have a design that is mobile friendly. The design also had to reflect quality about their products, services and suppliers.

We ensured that high-quality images were used and the feel of the site allowed for easy navigation with most key points being available on the home page. If the user required further information, they would click on the link or image to get more detail.

The Result

The website is growing and allowing people to connect with Simply Bathrooms and Renovations.

Visit Simply Bathrooms and Renovations Online here

 

Image of the Simply Bathrooms and Renovations Website

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Naot Shoes of Canberra

The Assignment

NAOT Shoes of Canberra is a part of ‘The Healthy Foot’ – Dickson Podiatry and Footwear.

They are the regional suppliers of NAOT Shoes from Israel. NAOT was founded when the members of Kibbutz NAOT Mordechai founded the kibbutz shoe factory in 1942 as a one-room workshop. NAOT is now Israel’s leading manufacturer and exporter of shoes.

The alignment between the NAOT shoes and the Healthy Foot is that their shoes are ‘Orthotic friendly’!

To establish NAOT’s presence, they required an e-Commerce site for online sales and a site which provided an online catalogue to support the showroom in Canberra at ‘The Healthy Foot‘. Our role was to:

  1. Design and develop the e-Commerce solution,
  2. Deploy the solution,
  3. Support the online shoe store and its future growth.

Our Approach

Our approach for this assignment was to:

  • capture the requirements for the e-commerce platform,
  • determine the appropriate e-commerce solution and integrations to online payment systems,
  • design and build the system and implement integrations,
  • provide on-going support for sustainment and growth of the online shoe store.

The Design

It was key to have some alignment of the visual aspects of the site to the physical store/showroom at the Healthy Foot. We introduced the NAOT story to the site so people can develop a relationship with the brand. The NAOT brand is fairly new to Australia and the region.

This was accomplished by using videos provided by NAOT and placing them strategically on the site.

Website tools were developed to allow site visitors to get to know the brand for example, downloading the NAOT Story and the Sizing Chart. Each product has a detailed description with photos to help people understand the type of shoe they are interested in buying along with sizes, colours and styles.

The Result

The website is growing as more people are searching for high-quality shoes that suit their individual needs. Besides the growth of online sales, there are more people coming directly to the showroom to try on shoes. By the way, NAOT means ‘Oasis’.

Visit NAOT of Canberra

Image of the NAOT of Canberra Website

 

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Finance Your Future – Financial Advisors

The Assignment

Finance Your Future, Financial Advisors are a financial planning service located in Phillip, Canberra.

They went through a re-branding exercise and required a new website to promote their services and connect with a new demographic.

Your Web Presence was required to:

  • Develop a website concept and requirements,
  • Create a site design,
  • Develop and deliver the new site.

Our Approach

Our approach for this job was to:

  • Assess the fundamental requirements,
  • Prepare a prototype with the information architecture,
  • Establish a design concept
  • Develop, Delivery and Deploy the new site.

The Design

The focus was to provide pictorial images that represented and connected with the audiences visiting the site along with focused content providing valued information that complied with the financial regulator’s advice.

The Result

The site has been an effective tool for assisting the growth of the business and helping people understand the changing nature of investments in the financial sector.

Visit Finance Your Future here

 

Image of the Finance Your Future, Financial Advisors Website

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